Wed, 19 Sept

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LSBU Keyworth Centre, Room K-304

BUSINESS BRANDING – WRITING THE RIGHT COPY FOR YOUR COMPANY

In this interactive and practical half day workshop led by communications specialist Ben Rooth, entrepreneurs will learn ways to communicate the right message for their business through written materials published in print and online.

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BUSINESS BRANDING – WRITING THE RIGHT COPY FOR YOUR COMPANY

Time & Location

19 Sept 2018, 13:30 – 17:30

LSBU Keyworth Centre, Room K-304, Keyworth Centre, London SE1 6NG, UK

About The Event

In this interactive and practical half day workshop led by communications specialist Ben Rooth, entrepreneurs will learn ways to communicate the right message for their business through written materials published in print and online.

The workshop includes:

The importance of identifying the right messages for your business;

A brief guide to writing copy for web sites, corporate brochures and content marketing;

Hints and tips to ensure you consistently write the most appropriate copy;

What not to do – troubleshooting good and bad examples;

Brainstorming exercises to position your business most effectively.

Ben Rooth is an award-winning communications expert with more than 20 years' high-level experience.

On a daily basis, he writes sparking and effective copy for company websites, brochures and other promotional material ensuring that clients consistently demonstrate their vision.

These businesses range from ambitious start-ups looking to give themselves a competitive advantage to FTSE 100 listed giants wanting to communicate to the greatest number of people in the clearest way possible.

He advises businesses on creating an appropriate and coherent 'voice' across all their communication channels.

These can also include: e-newsletters; annual reports; content marketing; blogs; and promotional leaflets.

A highly-experienced trainer, Ben is also adept at working with entrepreneurs to create compelling straplines that capture how they want their business to be positioned and recognised in the future.

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