Wed, 13 Feb|
London South Bank University Room - 2A04
How to Use the Media to Boost Your Business (1)
Getting your business featured in newspapers, BBC News and trade magazines is publicity that money simply can’t buy. In the half day ‘How to Use The Media to Boost Your Business’ workshop award winning journalist Mary Murtagh covers:
Time & Location
13 Feb 2019, 09:30 – 13:30
London South Bank University Room - 2A04, 90 London Rd, London SE1 6LN, UK
About The Event
Getting your business featured in newspapers, BBC News and trade magazines is publicity that money simply can’t buy.
In the half day ‘How to Use The Media to Boost Your Business’ workshop award winning journalist Mary Murtagh covers:
What journalists want and how the media works
Deadlines, ‘churnalism’, how the media is changing
Top ten tips for press releases
Using a news hook to get the media's attention
Ingredients for news and features
How to take great photographs that journalists will love
What makes a story and how to spot them in your business.
News generator exercise: delegates identify positive news stories in their business and pitch them
The workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.
Participants walk away with a simple toolkit of skills to get the best for their business out of the media.
Media expert Mary Murtagh brings her award-winning journalistic eye to deliver media based workshops.
Mary has years of experience training spokespeople in the private + public sector to put their best foot forward. Mary’s training can teach you how to handle hostile or controversial questions. Mary will share techniques which help you present your business, organisation or charity in the best light and cope with anything the public or even a journalist might throw at you.