Fri, 21 Feb


Keyworth Centre, LSBU K-504

Idea Evaluation, Recognising Opportunity & The Product life-cycle

Learn a framework for evaluating business ideas, and explore the product life-cycle and its relationship to Marketing.

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Idea Evaluation, Recognising Opportunity & The Product life-cycle

Time & Location

21 Feb 2020, 09:00 – 13:00

Keyworth Centre, LSBU K-504, Keyworth Centre, London SE1 6NG, UK

About The Event


As a small business owner, it is essential to be able to effectively evaluate ideas for new product and or services and to be to recognize whether they are real opportunities for your business.

Session One: Idea Evaluation and Recognising Opportunity

During the session, you will be introduced to a framework for evaluating business ideas and spotting and determining whether they are real business opportunities.

You’ll be able to apply the framework to current ideas that you are considering for your business and evaluate whether your ideas are real business opportunities.

Session Two: Product and/or Service

As a small business owner it is essential that you try to meet the needs of different customers/clients by offering a range of products, and or services.

In the second part of this session, you’ll be able to assess the marketing challenges in offering new business products and or services to customers/clients and develop strategies to overcome these.

Meet the Facilitator

Michael Bedward | Lecturer of Innovation, Enterprise & Entrepreneurship

Since his appointment as a Lecturer in Innovation, Enterprise and Entrepreneurship, in January 2018, Michael has taught across the full spectrum of Business School modules, leading on the delivery of modules on Innovation and Enterprise, Entrepreneurial Mind-set: Business Discovery and Development and Enterprise and Entrepreneurial Management.

Michael led on the successful Small Business Charter re-accreditation of the Business School.

Prior to his academic career, Michael worked as an Independent Creative Industries Business Consultant; as a Business Support Manager for the National Endowment for Science, Technology and the Arts (NESTA); as a Development Executive (Digital Media), for East Midlands Media Investment (EMMI) in Nottingham and as a Television and Radio Producer and Project Manager for the BBC in London.

He has been awarded an MBA and he also holds Post-Graduate degrees in Academic Practice in Higher Education, Learning and Teaching, Online Tutoring, Communications Policy and Regulation and Multimedia Management.

Michael is also:

• Course Director for LSBU's BA (Hons) Business Management with Business Practice and Cert HE Associate Project Manager courses;

• Module Leader for the Creativity, Enterprise and Innovation module (core to LSBU's School of Business Post-Graduate framework);

• Small Business Charter, Staff Enterprise and Business Summer School lead for LSBU's School of Business

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