Tue, 02 Jul

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London South Bank University Room - 2A04

Know Your Audience: How to Create a Killer Customer Profile (1)

Knowing who your customers are is the key to effective marketing. It reduces the time and cost of marketing your products and services and increases the reach of your marketing campaigns.

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Know Your Audience: How to Create a Killer Customer Profile (1)

Time & Location

02 Jul 2019, 09:30 – 13:30

London South Bank University Room - 2A04, 90 London Rd, London SE1 6LN, UK

About The Event

Knowing who your customers are is the key to effective marketing. It reduces the time and cost of marketing your products and services and increases the reach of your marketing campaigns.

In this session you will:

Identify who is an ideal client for you

Understand who your best clients are

Analyse whether your current clients fit your ideal client profile.

Learn what kind of data you need to collect to better understand who your clients are and what they need

Grow your business by providing the right products or services to the right people.

Prepared and Delivered by:

After a highly successful, 20-year career in the Information Industry Kathy Ennis has been running her own business for 18 years; a company that utilises her expertise in business development, strategic planning, branding and online and offline engagement marketing.

Kathy has designed and delivered training, mentoring and learning programmes to a wide variety of SMMEs and organisations across the UK and in Europe.

Kathy is currently delivering a series of business growth and marketing workshops for Barking Enterprise Centre; and recently created a marketing training programme for the charity, Friends of the Elderly; and, after becoming one of only eight Facebook Certified #SheMeansBusiness Trainers in the UK, Kathy worked across the UK with Enterprise Nation and Facebook to deliver training to 10,000 women in 2017, a project that has been extended and expanded into 2018.

Previous corporate clients include Enterprise Nation, Specsavers, McDonalds, PRIME, The Chartered Institute of Management Accountants, Sainsbury Management Fellows, Constant Contact, Our Social Times, John Laing and many others.

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