Fri, 28 Feb


Keyworth Centre, LSBU K504

Market Research Vision, Mission & Values

Explore objectives of market research and learn how to write vision, mission and value statements in this four-hour workshop.

Registration is Closed
See other events
Market Research  Vision, Mission & Values

Time & Location

28 Feb 2020, 09:00 – 13:00

Keyworth Centre, LSBU K504, Keyworth Centre, London SE1 6NG, UK

About The Event


As a small business owner, it is essential that you have good control of your resources and an appreciation of the associated resource risks.

During this session you will be able to evaluate your access and control of the resources within your business, specifically: people, materials, advice/mentoring and money and apply tools and techniques that will help you to develop a risk management strategy for your business.

As a small business owner, it is essential that you are able to conduct an internal and external audit of your business in order to identify strategic options and create a strategic plan.

In the second part of this session you’ll be able to evaluate your business’ position in the marketplace through applying internal and external audit frameworks that will support your strategic decision making.

Facilitator: Michael Bedward

Michael Bedward, is a Lecturer in Innovation, Enterprise and Entrepreneurship and Course Director for the Chartered Manager and Associate Project Manager Apprenticeships, London South Bank University, Business School

He is Module Leader for the Creativity, Enterprise and Innovation module which is a core module within the Business School’s post-graduate framework. 

Since his appointment as a Lecturer in Innovation, Enterprise and Entrepreneurship, in January 2018, Michael has taught across the full spectrum of Business School modules, leading on the delivery of modules on Innovation and Enterprise,  Entrepreneurial Mind-set: Business Discovery and Development and Enterprise and Entrepreneurial Management.

Michael led on the successful Small Business Charter re-accreditation of the Business School.

Prior to his academic career, Michael worked as an Independent Creative Industries Business Consultant; as a Business Support Manager for the National Endowment for Science, Technology and the Arts (NESTA); as a Development Executive (Digital Media), for East Midlands Media Investment (EMMI) in Nottingham and as a Television and Radio Producer and Project Manager for the BBC in London.

He has been awarded an MBA and he also holds Post-graduate degrees in Academic Practice in Higher Education, Learning and Teaching, Online Tutoring, Communications Policy and Regulation and Multimedia Management. 

Share This Event