Tue, 19 May

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Marketing and Sales

Marketing & Sales - Part 3 The Marketing Plan

Marketing & Sales (part 3 of 1, 2 & 3)

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Marketing & Sales - Part 3 The Marketing Plan

Time & Location

19 May 2020, 10:00 – 13:00

Marketing and Sales

About The Event

We welcome all business practitioners to attend our skill focused workshops. Each workshop is independent however the benefit is seen in the third session when all materials and learning are combined together.

Marketing & Sales (part 3 of 1, 2 & 3)

This practical 3-part seminar programme will focus on Marketing in the 1st session, Sales in the 2nd session and the creation of your own Marketing Plan, in the 3rd session. Attendance at part 1 and part 2 is compulsory before progressing to part 3.

Part 3: THE MARKETING PLAN

The process of Marketing Planning will be bought to life in easy, step by step stages. With a framework in place you will be able to create your own bespoke Marketing Plan for your business, using your observations, learnings and decisions from Part 1 and Part 2 of the programme.

Why attend? To sharpen your communication skills, grow in confidence and gain practical advice that you can use straight away to improve your business results

The workshops will be delivered via Microsoft Teams. You will need two devices i.e. a laptop and a mobile phone in order to access all the materials and activities.

The workshops are each 4 hours each in duration: Two hours as a group with Facilitator led content, an hour independent task-focused self-study and a final hour of group, Facilitator led discussion. The programme is 12-hours in length.

  

Facilitator: Zoe O’Donnell

I’m a Marketing & Enterprise Specialist. I have an honours degree in Retail Marketing, a postgraduate diploma in Marketing (Chartered Marketer), a Masters (PGCE) and 25-years continuous employment working as a Marketing professional: I began my career with Unilever on their Graduate Training Programme before becoming a Brand Marketing Director for a London based PLC. I opted out of the Corporate World, after 10-years and for the past 12-years have been self-employed as a Marketing Consultant.

I currently Lecture at four London Universities, run Workshops and work as a Business Advisor, helping small business owners to establish and grow their enterprises.

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