Wed, 08 May

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London South Bank University

Mastering Customer Engagement through Your Website and Social Media

Social media is a catch-all terms for masses of websites and apps. As a small or micro business owner, you have to decide which of these platforms are the most appropriate for you – and that can be daunting.

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Mastering Customer Engagement through Your Website and Social Media

Time & Location

08 May 2019, 09:30 – 13:30

London South Bank University, 90 London Rd, London SE1 6LN, UK

About The Event

Mastering Customer Engagement through Your Website and Social Media

How do you make sure that your online marketing is time well-spent and does what it’s supposed to do: put you, and your business, in front of your customers?

Social media is a catch-all terms for masses of websites and apps. As a small or micro business owner, you have to decide which of these platforms are the most appropriate for you – and that can be daunting.

To take full advantage of social media to increase your sales you need to understand how to integrate your online activity to ensure your website and all your social platforms are representing your brand, promoting your products and services and targeting your customers.

This workshop covers:

The integrated, social media engagement marketing cycle

The fundamentals of content marketing

Why pictures are worth a thousand words

How to ensure the social media platforms you are using are actually reaching your target customers

Techniques for making sure your social media marketing is not an afterthought, but an essential part of your business building strategy

Prepared and Delivered by:

After a highly successful, 20-year career in the Information Industry Kathy Ennis has been running her own business for 18 years; a company that utilises her expertise in business development, strategic planning, branding and online and offline engagement marketing.

Kathy has designed and delivered training, mentoring and learning programmes to a wide variety of SMMEs and organisations across the UK and in Europe.

Kathy is currently delivering a series of business growth and marketing workshops for Barking Enterprise Centre; and recently created a marketing training programme for the charity, Friends of the Elderly; and, after becoming one of only eight Facebook Certified #SheMeansBusiness Trainers in the UK, Kathy worked across the UK with Enterprise Nation and Facebook to deliver training to 10,000 women in 2017, a project that has been extended and expanded into 2018.

Previous corporate clients include Enterprise Nation, Specsavers, McDonalds, PRIME, The Chartered Institute of Management Accountants, Sainsbury Management Fellows, Constant Contact, Our Social Times, John Laing and many others.

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