Thu, 21 Mar

|

London South Bank University

Starting a Fashion Business from Scratch in an Oversaturated Industry

The fashion industry with its picture-perfect campaign shoots in glossy magazines and exotic catwalks, all seems very appealing but this is a tiny fraction of the reality. The design element and showcase of your work is probably 10%.

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Starting a Fashion Business from Scratch in an Oversaturated Industry

Time & Location

21 Mar 2019, 09:30 – 13:30

London South Bank University, 90 London Rd, London SE1 6LN, UK

About The Event

Starting a fashion business from scratch in an oversaturated industry.

How do you stand out?

The fashion industry with its picture-perfect campaign shoots in glossy magazines and exotic catwalks, all seems very appealing but this is a tiny fraction of the reality. The design element and showcase of your work is probably 10%.

To start a business in fashion, think of yourself first as a business CEO as that is where 90% of your time will be focused.

Growing organically, honing in on your craft, carving a niche for your market and enjoying what you do are key to a fruitful business.

This session will:-

Establish your reason for wanting to become an entrepreneur

The required steps and mindset you need to start a fashion business

Carve your niche, find your USB (unique selling point) and tell your story

Marketing, Production and Distribution

Personal insight into mistakes made and how to learn from them

Hazel Aggrey-Orleans is a self-taught designer and founder of the luxury silk print fashion brand, Eki Orleans.

Eki Orleans is a luxury slow fashion brand with an ethical stance. Our pieces have been worn by Hollywood stars, musicians and models.

Hazel didn’t come from a fashion background, instead she spent 8 years working in marketing/ production in asset management. It was during her first pregnancy that she decided to find her passion, which happened to be exploring culture and colour. She then married these two up and emerged herself into the world of fashion.

Her works have been featured in Vogue, Harpers Bazaar and Tatler. She was stocked in Selfridges and most recently had a piece of hers displayed at St James Palace for Prince Charles and the Duchess of Cornwall prior to their royal visits to Africa.

This workshop is suited for pre-start up entrepreneurs ideally interested in fashion.

Workshop hosts social media handles

@Instagram - @ekiorleans

/Facebook - https://en-gb.facebook.com/Ekiorleanslux/

@twitter - https://twitter.com/eki_orleans?lang=en

/LinkedIn - https://www.linkedin.com/feed/

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