Wed, 12 Sept

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LSBU, Keyworth Building Room K205

The Secret of Brand Management Part

Learn and understand the impact and strength of brand-building. - Gain knowledge on how to build a strong brand and how to keep it safe!

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The Secret of Brand Management Part

Time & Location

12 Sept 2018, 13:30 – 17:30

LSBU, Keyworth Building Room K205, Keyworth St, London SE1 6NG, UK

About The Event

The secrets of brand management and how can you build your own brand!

Q. Have you ever wondered how great brands were built? Why they are still around for decades? Many brand names are worth more than the business itself!

Q. Do you have a business idea to make a new product or a service? Or do you already run a small business or charity? How will people get to know about it? Where are the best places to advertise – and why? What is low cost high-impact marketing?

From Logo’s to Low-cost, from Recognition to Revival, let us show you how to build, maintain and develop a successful brand…

Who should attend this session?

Someone that is looking to start, or currently runs a For-Profit or Not-For-Profit business or organisation.

What will you take away from this session?

Learn and understand the impact and strength of brand-building.

Gain knowledge on how to build a strong brand and how to keep it safe!

About The Facilitator

Paul is an experienced business professional with over 16 years’ senior management experience with multinationals such as Mercedes Benz, handling annual turnover in excess of £100m. He has an Executive MBA and has delivered some high level consultancy projects in the UK, Middle East and China. During the last decade Paul has divided his time between academia and running his own companies. His work in higher education has been primarily in postgraduate courses MBA, MA and MSc including Marketing, Management and Entrepreneurship. He has both course development and delivery experience with institutions that cater for students from all around the globe

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