Tue, 26 Jun

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Keyworth Centre, London South Bank Unive

The Secret of Brand Management Part II

This session is designed to build upon Part 1 that was delivered in April 2018.

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The Secret of Brand Management Part II

Time & Location

26 Jun 2018, 13:30 – 17:30

Keyworth Centre, London South Bank Unive, Keyworth Centre, London SE1 6NG, UK

About The Event

The Secrets of Brand Management - Part 2

…and how can you build your own brand!

This session is designed to build upon Part 1 that was delivered in April 2018.

For those that did attend the first session, please bring along the completed question sheet about your business handed out at the end of the class.

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This is a follow on from 'The Secrets of Brand Management - Part

Q. Have you ever wondered how great brands were built? Why they are still around for decades? Many brand names are worth more than the business itself!

Q. Do you have a business idea to make a new product or a service? Or do you already run a small business or charity? How will people get to know about it? Where are the best places to advertise – and why? What is low cost high-impact marketing?

From Logo’s to Low-cost, from Recognition to Revival, let us show you how to build, maintain and develop a successful brand…

Who should attend this session?

Someone that is looking to start, or currently runs a For-Profit or Not-For-Profit business or organisation.

What will they take away from attending this session?

- Learn and understand the impact and strength of brand-building. - Gain knowledge on how to build a strong brand and how to keep it safe!

Prof. Paul Bhangal - Academic and Entrepreneur

Paul is an experienced business professional with over 16 years’ senior management experience with multinationals such as Mercedes Benz, handling annual turnover in excess of £100m. His business acumen has also led him to deliver some high-level consultancy projects in the UK, Middle East and mainland China.

During the last 14 years Paul has divided his time between academia and running his own companies. His work in higher education has been in undergraduate and postgraduate courses including Marketing, Management and Entrepreneurship. He has both course development and delivery experience with premier institutions that cater for students from all around the globe. He has run courses, workshops and guest lectures in several of the UK top universities including Oxford, Warwick and Cambridge and many other well-known institutions in the UK, France, Qatar, Oman and China. His area of research has been in exploring best practises in international business development.

Paul is based in central London and has built up an excellent network of business, media and political contacts over the last two decades and has been a senior advisor to the Oxford University Entrepreneurship Society since 2008, taking up the Chairman post in 2017. His private interests have been in Luxury Brands, Technology and Travel which have been invaluable in understanding creativity, innovation and cultures from around the world.

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